Apple Daily
Founded the largest newspaper at launch—120 broadsheet pages, all colour.
Guiding Businesses Toward Sustainable Success
Transforming challenges into opportunities with proven strategies
About Robin Saunders
Robin is a seasoned strategist who partners with SMEs to unlock clarity, momentum, and measurable growth. He brings a rare blend of editorial leadership and commercial discipline to every engagement.
He founded Apple Daily—at launch, the largest newspaper in the world with 120 broadsheet pages, all colour—demonstrating vision, execution, and scale. Today, he channels that same energy into guiding ambitious teams and directors asking “what now?”.
Robin believes in benchmarking done properly—turning data into direction and insight into action—so leaders can make confident decisions at the right time.
See key achievementsAchievements
Proven outcomes that reflect disciplined strategy, clear benchmarks, and decisive execution.
Turnaround
Shifted companies from £80k monthly loss to +£90k monthly profit in under three months.
Benchmarking
Built decisions on rigorous benchmarks to align goals, teams, and performance.
Services
Tailored support for SMEs and growing companies—clear frameworks, practical steps, and accountable outcomes.
Business Turnaround
Rapid assessment, stabilisation, and focused growth—cashflow, cost control, and revenue clarity.
Learn MoreBenchmarking Guidance
Define meaningful metrics, set targets, and track progress that leaders can act on.
Learn MoreSME Mentorship
Structured guidance for founders and directors navigating growth and crucial decisions.
Learn MoreWhat Clients Say
Clear direction, steady leadership, and results that matter.
Start Your Business Transformation Today
If you’re an SME or an ambitious young company ready for clear direction, Robin may be the right partner.
Phone: 07428 055 965
Email: hello@robinsaunders.co.uk