Business advice grounded in doing.
I work at the point where strategy meets reality: building businesses, testing routes to market, developing products and asking the commercial questions that matter.
About RobinFollow the AI experiments
Strategy without the theatre.
SMEs rarely need more jargon. They need clarity about customers, positioning, pricing, sales, execution and what to do next.
Growth
Turning ambition into measurable commercial activity and disciplined execution.
Sales & positioning
Making the offer easier to understand, easier to buy and easier to sell.
Experimentation
Testing ideas in the real world, publishing the evidence and learning from what actually happens.
The £1M Journey
LXIV Skincare is not a theoretical case study. It is a live attempt to build a British skincare business towards £1 million turnover, documenting the decisions, mistakes and lessons along the way.
Read the journeyAI gets a real job.
Two public experiments test what AI can achieve when it is judged by outcomes rather than impressive demonstrations: selling a real product and forecasting real markets using virtual money.
See the experiments