Helping ambitious businesses think bigger, sell better & build businesses that matter.
I work with small and growing businesses to clarify strategy, drive sales, increase profit and build real, enduring value.
Business is simple. Growing a business isn't.
Clarity
Know your market, your message and your numbers.
Sales
A great product without customers isn't a business.
Strategy
Decide where you're going and why. Say no to the rest.
Profit
Turnover is vanity. Profit pays the bills.
People
Build the right team and lead with clarity and integrity.
“Education gives you insight. Experience gives you perspective. Execution creates results.”
I combine all three to help businesses win.
Not a consultant who only talks about business.
I'm building one.
I'm Robin Saunders — entrepreneur, founder and SME business strategist. My work sits where commercial strategy meets the reality of running a small business.
I've built products, brands, websites, sales processes and commercial propositions. I've also made mistakes. Those experiences are as valuable as the theory.
The £1 Million Experiment.
I'm documenting the attempt to build LXIV Skincare towards £1m turnover — the strategy, sales, decisions, mistakes and lessons.
Build the proposition.
Product, brand, pricing, positioning and a proposition people actually want to buy.
Build the engine.
Prospecting, retailers, B2B, agents, repeat orders and a disciplined sales pipeline.
Build the machine.
Systems, people, distribution and commercial discipline that can support growth.