About
Robin Saunders
SME Business Strategist combining commercial experience with continuing study across law, strategy, diplomacy, finance and supply chains.
Practical thinking for smaller businesses.
My interest is not strategy as an academic exercise. It is strategy as a sequence of decisions: what to sell, to whom, at what price, through which channel, with what evidence that it is working.
My own ventures provide the testing ground. LXIV Skincare, for example, is being developed publicly as a real commercial journey rather than polished retrospectively after the event.
The useful question is rarely “What sounds impressive?” It is “What happens when we actually try it?”
Selected study
Qualifications & courses
- Harvard University — Contract Law
- Case Western Reserve University — International Criminal Law
- University of London — Managing the Company of the Future
- University of London — Global Diplomacy: The United Nations in the World
- University of Michigan — Law, Ethics & Strategy
- TU Delft — Large-Scale Project Financing
- Rutgers University — Supply Chain Logistics