About Robin Saunders
Business thinking with a wider lens.
I combine commercial ambition with study across law, ethics, strategy, diplomacy, finance and supply chain.
My approach
Theory is useful. Results are the test.
The question I keep coming back to is simple: does this actually work?
Small businesses rarely have unlimited money, people or time. Every decision therefore matters. The best strategy is the one that can be executed, measured and improved.
My approach is deliberately commercial: understand the customer, sharpen the proposition, create a sales engine, protect margin and build systems that make growth possible.
Academic foundation
Seven disciplines. One commercial perspective.
The courses below form part of the knowledge base I bring to business thinking.
Harvard University
Contract Law
Case Western Reserve University
International Criminal Law
University of London
Managing the Company of the Future
University of London
Global Diplomacy: The United Nations in the World
University of Michigan
Law, Ethics & Strategy
TU Delft
Large-Scale Project Financing
Rutgers University
Supply Chain Logistics
“The objective isn't to sound clever. It is to make better decisions.”
Robin Saunders