AI & business
What happens when AI gets a real job?
Why I am testing AI against two measurable 30-day objectives rather than judging it by prompts and demonstrations.
Read the live experiment →Thinking in public
Articles
Notes on SME growth, sales, strategy, positioning and the difference between a good idea and a commercially useful one.
Growth
Building towards £1 million
A live record of the decisions behind taking LXIV Skincare from an early-stage business towards an ambitious turnover target.
Follow the journey →SME strategy
Strategy should change Monday morning
If a strategy cannot alter priorities, customer activity, pricing, sales behaviour or resource allocation, it risks becoming presentation rather than management.