Your sales problem may actually be a process problem.
If every sale depends on you personally finding the next customer, you don't have a sales engine yet.
The Robin Saunders Brief
Ideas for people building serious businesses.
Sharp, practical observations about sales, strategy, pricing, growth and the realities of entrepreneurship.
Not every opportunity is an opportunity.
Small businesses have finite resources. Saying no is often a strategic advantage.
Turnover is vanity. Profit pays the bills.
Revenue can hide weak margins, poor cash discipline and customers who cost more than they generate.
A small business doesn't have to look small.
Positioning, presentation and customer experience can change perceived value.
Being busy isn't a business strategy.
Activity feels productive. Progress is measurable. Learn the difference.
Think like the buyer.
A retailer isn't buying your enthusiasm. They're buying a proposition that makes commercial sense.