Live business case study
The £1M Journey
Can a small British skincare business be built from the ground up towards £1,000,000 turnover? This is the working record.
Target
£1,000,000
Turnover ambition.
Business
LXIV
Skincare, grooming and specialist ranges.
Method
Test
Prospecting, retail, wholesale, creators and direct sales.
Why publish the journey?
Business stories are usually told backwards, when the uncertainty has disappeared. This project records the decisions while they are still decisions: retailer approaches, pricing, products, sales activity, experiments and the inevitable things that do not work.
Working principle: report activity and results separately. Effort is useful evidence, but it is not revenue.