The £1M Journey
Building a £1 million business in public.
A live founder experiment. The target is £1m turnover. The interesting part is everything that happens between here and there.
The objective
Build it. Measure it. Learn from it.
This is a real commercial objective and a transparent record of the work required to pursue it.
£
Target
£1,000,000 turnover.
↗
Sales
Build predictable demand.
◎
Systems
Make growth repeatable.
♞
Strategy
Choose where to compete.
✓
Lessons
Document what works.
The roadmap
Four stages of the experiment.
01 · FOUNDATION
Get the proposition right.
Product, customer, positioning, pricing and commercial infrastructure.
02 · TRACTION
Prove people will buy.
Prospecting, retailers, B2B customers, repeat orders and measurable sales activity.
03 · SCALE
Build the machine.
People, agents, systems, distribution and operational capacity.
04 · £1M
Reach the target without losing the business.
Growth only matters if the underlying business remains commercially sound.